Mike Tyson's TYSON 2.0 Expands European Presence with Amsterdam Retail Store

In a major expansion of its global cannabis brand, TYSON 2.0, founded by boxing legend Mike Tyson, is set to open its first European retail store in Amsterdam on July 4, 2024.

Mike Tyson's TYSON 2.0 Expands European Presence with Amsterdam Retail Store
Photo by Gaurav Jain / Unsplash

The Tyson 2.0 Brandstore, located in the heart of Amsterdam's historic canal district, marks a significant milestone for the brand's international growth strategy.


The new store will offer a wide range of TYSON 2.0 branded products, including merchandise, apparel, and smoking accessories. This retail location complements the existing Coffeeshop TYSON 2.0 in Amsterdam, which opened last year.

Mike Tyson, present at the grand opening, expressed his excitement:

"Opening Coffeeshop TYSON 2.0 in Amsterdam last year was a dream come true. Now, with the Tyson 2.0 Brandstore, I can share even more of my favorite products with consumers in a city that's always been special to me."

The store's location in Amsterdam's Grachtengordel area, known for its picturesque canals and vibrant atmosphere, is expected to attract both locals and tourists. Eduard Kempel, TYSON 2.0 Netherlands Director of Operations, highlighted how the brand aims to blend with Amsterdam's rich cultural heritage and innovative spirit.

This expansion reflects the growing trend of celebrity-backed cannabis brands entering international markets, particularly in cannabis-friendly destinations like Amsterdam. As more countries consider cannabis legalization, TYSON 2.0's move could signal a new wave of global expansion for North American cannabis brands.