Akerna data shows the average American spent $77.17 on cannabis products for Halloween weekend, while the National Retail Federation reported the average American would spend $63.99 on costumes and candy.
"Once again, our data shows that when holidays fall on a weekend, dispensaries and retailers will receive the highest numbers of sales and traffic the Friday of that weekend,"
James Ahrendt, Business Intelligence Architect at Akerna.
"From the year over year increases in spending to the costume and candy comparison, it's clear that Americans are choosing to celebrate holidays with cannabis."