WYNK Cannabis Seltzer Launches Major Marketing Campaign

Wherehouse Beverage Co., the maker of WYNK cannabis seltzer, has announced its largest marketing initiative to date.

The campaign follows WYNK's reported 300% year-over-year growth in June and a 75% quarter-over-quarter increase in the Chicago area since its November launch. WYNK has gained traction in various venues, including music halls, retailers, and restaurants.

CEO Angus Rittenburg stated that the campaign is part of an effort to mainstream cannabis beverages and address regulatory challenges. The marketing strategy emphasizes WYNK as a social drink option without the downsides associated with alcohol.

The multi-state campaign will include:

1. Outdoor advertising in high-traffic areas across several cities
2. Street-level engagement through wild postings and a mural
3. Digital marketing featuring user-generated content and influencer partnerships
4. Presence at events and festivals, including product sampling

WYNK's marketing approach mirrors traditional alcohol advertising, positioning the product as a familiar option for social settings. The campaign's tagline, "It's seltzer, with a WYNK of THC," aims to convey approachability.

This marketing push comes as the cannabis beverage sector continues to evolve, facing both growing consumer interest and regulatory hurdles. As companies like Wherehouse Beverage Co. invest in large-scale advertising, it may signal a shift in how cannabis products are marketed and perceived by consumers.

The effectiveness of this campaign and its impact on the broader cannabis beverage market remains to be seen as it rolls out across multiple states.